Craig Wheeler

Operations Director
Feelunique.com

Craig is a well-respected and vastly experienced eCommerce professional, having worked in almost all retail sectors and covered most business areas he has plied his knowledge and skill set to solving a broad range of commercial, logistical and evolving market issues.

Today Craig is part of the leadership team at feelunique.com who are currently growing 50% year on year in the UK. He has broad responsibilities for Customer Experience, Logistics, Business Systems and leading change/business development programmes. Currently Craig is focusing on launching a new UK Distribution Centre, launching Glamour Beauty Boutique (a white label website for Conde Nast), creating a seamless Omni channel business in Jersey, overhauling Customer experience propositions (with a focus on International) and supporting the businesses growth plans which he says must remain secret for now.

Craig has previously worked at Play.com, QVC and Dixons where he has had broad responsibilities and has managed the despatch and servicing of over 300m home delivery orders, to nearly 50% of the homes in the UK.

Check out the incredible speaker line-up to see who will be joining Craig.

Download The Latest Agenda

6th October - Leveraging operations as a competitive advantage

Tuesday, October 6th, 2015

12:40 PANEL DISCUSSION: How to develop the best-in-class logistics capability coupled with unparalleled customer service

Discussion points:

How to reduce the strain on your carrier network and minimise high last mile delivery costs through collaboration
How to measure the benefits of integrating your carriers into your distribution network as well as your wider operations strategy
Sharing the burden of high last-mile delivery costs with your carriers and logistics providers

14:30 DRILL-DOWN ROUNDTABLES

These informal subject-specific roundtables give you a unique opportunity to drill down into the details of an issue by probing the knowledge and expertise of industry market leaders. Each roundtable is limited to 10 people for maximum interaction and is designed for you to meet like-minded peers and source practical solutions collaboratively.

*Choose two tables and spend 45 minutes at each. Your chance to brainstorm and share ideas with your peers!

How to benchmark your organisations’ delivery offering – what do customers want and what is valued
Daniela Cavinatto , Merchandising and Operations Director, D2C, Lego
Establishing benchmarking strategies for customer satisfaction to measure and improve performance across every touch point
Stephen Richards, Director of Business Expansion, AO
How to develop a service model that maintains satisfaction and loyalty levels across multi-product portfolios
Alice Hastings-Bass, Co-Founder, Lux-Fix.com
How to combat seasonality pressure in your delivery network - what you need to know to inform your delivery strategies
Karen Gibson, Senior Manager – Logistics, Asda
How to enhance your customers delivery journey through technology innovation
Craig Smith, (Former) Multichannel Programme Manager, Marks & Spencer
Redesigning your operations footprint to deliver exceptional customer service experience
Becky Lombardo, Head of Operations, Activinstinct
How to prevent over capacity challenges in your distribution network to deliver your fulfilment promises
Craig Wheeler, Operations Director, FeelUnique.com
To what extent will stores continue to evolve into “virtual distribution centres”?
Liz Horne, Web Operations Manager, Moss Bros
Examining ways to improve product visibility, service quality and fulfilment
Andrew Chart, Internet Team Leader, Andertons Music

7th October - Unleashing profitability in e-commerce operations

Friday, July 10th, 2015

09:10 PANEL DISCUSSION: How can operations drive sales and maximise profitability?

Panellists will put forward their thoughts on implementation and execution strategies. Take away different approaches to key challenges from your fellow industry peers and ask the experts what they think!

Discussion points:

How to unleash profitability through efficient operational processes
Understanding how logistics management is an essential part of building a reputable brand image
Why supply chain needs to be integrated as a core part of the business to drive profitability and growth
How to generate value from your delivery strategies – what are the sources of value to unearth?

15:20 eTail Delivery 2015 – un-conference wrap up

Joined by:

Calum Lewis, Supply Chain Operations Director, UK&I, Lego
Craig Wheeler, Operations Director, FeelUnique.com
Stephen Richards, Director of Business Expansion, AO